Here are some recent examples of highly effective
communicators using a vivid, evocative expression while emphasizing something
and
thus making their assertion
indelible--examples which, I hope, will inspire the rest of us into
similarly imaginative analogies, especially when we are trying to break through
the clutter.
- (From
the Oct. 29 edition of “Face the Nation”) While commenting on the Republican
tax plan which, at the time, was still being formulated, panelist Ben
Domenech of “The Federalist,” a conservative publication, saying: “Republicans are always more
comfortable talking about taxes than almost any other subject. This is the
one area where they’ll run into the spears of opposing opinion absolutely
willingly because they think it’s their issue—they think they
own it.”
- This
is with reference to last month’s gubernatorial election in Virginia.
Recall that the losing candidate, Republican Ed Gillespie, ran on Donald
Trump’s agenda (i.e., tough on illegal immigration, tough on crime...) but
did not mention Trump’s name even once during his entire campaign. So, on
the eve of that election, BBC’s Laura Trevelyan said to a guest: “The Gillespie campaign has been
Trumpism without Trump. It’s kind of Hamlet without the Prince. How difficult a
balancing act is that?”
© Copyright
2017 V. J. Singal