Here is a recent example of a highly effective communicator
using a vivid, evocative expression while emphasizing something and thus making his assertion indelible—an
example which, I hope, will inspire the rest of us into similarly imaginative
analogies, especially when we are trying to break through the clutter.
- In an
interview this past March, about five weeks after Russia invaded Ukraine,
then-British Prime Minister Boris Johnson stated emphatically that even if
there were to be a ceasefire in the near future, “we must support a free
and democratic Ukraine in the long term,” and it is therefore imperative
that the West continues arming Ukraine, thus strengthening “the quills of the Ukrainian porcupine as to make it in
future indigestible to the Russian invaders.”
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2022 V. J. Singal
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