Creating a Favorable Impression: A Dash of Color Will Go a Long Way, Says New Study

These may well be “ultra-modern” times, the age of millenarians, but people still seem to judge a book by its cover! In other words, when it comes to forming a first impression of a published work, society is as unsophisticated as, say, when books appeared for the first time.

Definitive proof that this atavistic impulse still reigns was provided by a piece aired on American Public Media’s “Marketplace” Monday before last (Aug. 22). According to a new study by the University of Miami’s business school, beautifying a company’s annual report by adding just one color can have the same impact on people’s perception of a company’s value as a 20% increase in revenue!

I believe the above has major implications for all manner of day-to-day activity, ranging from selecting attire--instead of a monochrome outfit, how about a dash of color--to selecting the cover for a report or proposal you are about to present to a client.

© Copyright 2011 V. J. Singal