Thursday, May 28, 2015

“The World Cup of Fraud”—The Speaker’s Misplaced Eye Emphasis While Uttering the Now-Famous Words

By now, you’ve probably seen the image of a top IRS official (Richard Weber, chief of criminal investigations) describing the deep and pervasive corruption among FIFA’s top ranks as “The World Cup of Fraud.” The moment those catchy words were uttered, which was during a U.S. Department of Justice press conference yesterday, May 27, they became airborne.

Now, watch the video clip below and ask yourself the following: How much more emphatic and impactful Mr. Weber would have been if, instead of looking down at his notes, he had been looking directly at the audience as he uttered those crucial words! Such a face-to-face connection with the audience would have enabled him to use appropriate facial and hand gestures--as well as other nonverbals--to accentuate that particular remark. [Yes, I use notes all the time for much of my public speaking but I make sure to look directly at the audience when uttering key words and phrases.] 

Take a look at my post of March 26, 2011, which has a better illustration of when to look at your notes and when not to while uttering a sentence. 

© Copyright 2015  V. J. Singal
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