(Rewritten June 8,
2021)
Here are a couple of recent examples of highly effective
communicators using a vivid, evocative expression while emphasizing something
and thus making their assertion
indelible--examples which, I hope, will inspire the rest of us into
similarly imaginative analogies, especially when we are trying to break
through the clutter.
- Referring
to the near absence of women in banking when she went to work for Morgan
Stanley in the 1980s, Alphabet CFO Ruth Porat saying on “The David
Rubenstein Show”: “When I started at
Morgan Stanley, it was 1987, and so it was a sort of Stone Age for...the role of women in
banking. The general attitude was that those of us who were
there would get married, have kids, and leave...that was the ethos in Wall
Street.”
- Welcoming the famous Chinese concert pianist Lang Lang to her show last fall, the highly accomplished British-Iranian journalist and TV host Christiane Amanpour telling the audience: “The virtuoso has taken on one of Bach’s most glorious and difficult works--the ‘Goldberg Variations,’” and then, turning to her guest, saying: “You’ve been playing the ‘Goldberg Variations’ since you were a kid. They call it the ‘Musical Mt. Everest.’ What is it about this work that really grabs you?”
© Copyright 2021
V. J. Singal