Here are some examples of highly effective
communicators using a vivid, evocative expression while emphasizing something
and
thus making their assertion
indelible--examples which, I hope, will inspire the rest of us into
similarly imaginative analogies, especially when we are trying to break through
the clutter.
- A
couple of days ago, while discussing the U.S. Supreme Court’s upcoming new
term on NPR’s “Weekend Edition Sunday,” Nina Totenberg saying: “If last year’s Supreme Court term was
so dry of interesting cases that it looked like a desert, this term, which
opens Monday, already looks like a tropical rainforest. And the
justices are only halfway to filling up their docket.” [Totenberg then
went on to mention some of the numerous controversial cases that lie ahead, such as
partisan gerrymandering, privacy in an age of technology, the right of a
same-sex couple to buy a specially created wedding cake versus a bakery’s
right to refuse the order...]
- [From
my 2011 archives.] Warren Buffet telling Susie Gharib of PBS’s “Nightly
Business Report”: “By far the most
important factor in coming out of any recession is what I call ‘the natural
regenerative juices of capitalism’--people like millions of
Americans trying to think of some way to do better for their families and
do better for their customers. It’s always worked and will continue to
work.”
© Copyright
2017 V. J. Singal
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