High-Impact Public Speaking: a 30-Second Clip Displaying Stunning Vocal Variety by the Great Christopher Plummer

[Rewritten September 13, 2017]
The video clip below is from “The Exception,” a recent movie set in 1940 and centered on the last German Kaiser (Wilhelm II, played by actor extraordinaire Christopher Plummer) who, at the time, was living in exile in Holland.  

Background: For much of the 30-second clip, you see the Plummer character in a rage--he is fulminating because, moments earlier, a young guest at the dinner table had (naively) spoken about the privations suffered by his family in the aftermath of Germany’s defeat in WWI. To the Kaiser, the lament is a personal affront and hence the tantrum. [The opening words in the clip: “And this is my thanks? Nobody cares! My navy betrayed me...my army fell apart...”] 

Discussion of Plummer’s exemplary display of vocal variety, which is a key ingredient of highly effective public speaking: Beginning at the nine-second mark, we hear the Kaiser blame (General) Ludendorff, (Naval Minister) Tirpitz, and one other former official for his nation’s defeat, followed by “They stabbed me in the back. They lost me the war.” Then comes one of the most exceptional demonstrations of vocal variety I’ve ever seen: To give strong emphasis to his concluding words “They lost me my country,” Plummer takes a long, pregnant pause before uttering them in a dramatically lower voice volume and pitch. Public speaking at its absolute finest! 

BTW, just last week, one of my clients (an executive VP at a large healthcare firm here in Houston) was inspired by this very clip to inject some extraordinary--and extremely effective--vocal variety during the conclusion of a pep talk to her employees.

© Copyright 2017  V. J. Singal

 

 

Video Clip of Top Exec Using Assertive Hand Gestures to Convince His Audience and Disabuse it of Wrong Notions

[Rewritten on February 26, 2017]

The clip below, which I recently “rediscovered” while combing through my archives, features then U.S. Transportation Secretary Ray LaHood giving an exemplary and instructive performance at a 2010 Congressional hearing. He appears at the 1 minute 5 second mark.

Whether you are a top corporate executive, a manager or supervisor, or, say, a low-profile environmentalist addressing a bunch of misguided climate change deniers, Ray LaHood’s hand gestures will be a valuable addition to your “nonverbal vocabulary” for accentuating your most important words and sentences during a meeting, Q&A, and the like.

Among the infinite variety of situations where LaHood-style emphatic gestures, especially palms vertical in a rigid slicing motion, can be eminently useful:

• when trying to convince, reassure, or inspire someone
• when trying to rid people of their disbelief or incredulity
• when reinforcing or underscoring a key statement
• when giving an oral guarantee

You can bet that in future executive coaching sessions, the LaHood clip will be one of my prized exhibits, especially when illustrating executive presence.

© Copyright 2017  V. J. Singal

 

 

Even the Mighty and Omniscient Larry Fink has Feet of Clay!

I have long regarded Larry Fink as Mr. Omniscient! As many of my readers know, he is the co-founder and CEO of the highly respected corporation BlackRock which, at $4.8 trillion in assets under management, is the world’s largest multinational investment management firm. Given the sheer size and reach of BlackRock, I believe Mr. Fink, together with his top executive team, must be knowing anything and everything there is to know when it comes to investments, which translates to knowing everything significant occurring on our planet, hence his presumed omniscience! Not surprisingly, whenever the BlackRock CEO makes an appearance on “Charlie Rose,” which is alas much too infrequent, I hungrily lap up every syllable that he utters. Yes, there is gold in his words. Did you know that, late last month, the Chinese government picked his brain for possible solutions to get its economy--the world’s second largest--back on track? 

A marquee statement that contains an astonishingly poor choice of words: Larry Fink’s last appearance on “Charlie Rose” (February 22, 2015) helped me realize that the saying “No one is perfect: Everyone has feet of clay” even applies to demigods, people of Mr. Fink’s preeminence. Toward the end of the interview (at the 47-minute mark in the 54-minute program), Charlie Rose zeroed in on a (perhaps recent) marquee statement by the BlackRock CEO, even displaying it prominently on the television screen. It read “We are maniacal about driving high performance but we are also a family. Our clarity of purpose is crystal clear, has never changed, and never will.” (The emphasis in red is mine, for reference later in this post.)  

[Larry Fink’s response to Charlie Rose’s next question “What’s the clarity of purpose?” is not relevant to this post, but it contained salutary advice for long-term investors like me, so here goes: “To provide a better financial future for our clients, to help them think about outcomes… instead of focusing on noise in the papers…and on market volatility, which is meaningless. If you (have/ are focused on) a pension fund with a 30-year objective, does it really matter what’s happening in India or Greece today?”] 

Discussion of the poor word choice above and my recommendations: I am sure many of my readers will be struck by the redundancy--and the resulting inelegance--in the “clarity of purpose” sentence highlighted in red. “Our clarity of (such-and-such thing) is crystal clear” is no different to saying something like “the sincerity of my apology/ friendship/ advice…is absolutely sincere” or “the difficulty of task is extremely difficult.” There are many different ways Mr. Fink could have made that key statement with the same vehemence but correctly. Two alternatives, for instance: 

1. Our clarity of purpose is a constant--has never changed, and never will. It is immutable!
2. Our purpose is crystal clear (or, is unquestionably clear) and unambiguous/ precise... It has never changed and never will.

The second alternative sounds better, and is more penetrating, because the dropping of “clarity” from the beginning of the sentence allows me to reinsert Larry Fink's vivid and evocative phrase “crystal clear.” Still, if Mr. Fink wanted to emphasize the term “purpose” at the very beginning of the sentence, he could have used a variety of stirring adjectives. For example: “Our singular purpose is…” or “Our overarching purpose is…” or “Our defining purpose is…” and so on.  

What explains the kind of muddy wording, the redundancy, as in the “clarity of purpose” sentence (a clumsiness that I do encounter occasionally)? Too much passion and emotion clouding out clarity of language. But what amazes me most about this particular case is how come no one on Mr. Fink’s presumably highly talented team noticed the screwed-up language? Or maybe some did but succumbed to timorousness! 

Has Larry Fink’s glaring solecism dimmed my high esteem for his intellect? Not an iota! In fact, I can hardly wait for his next appearance on PBS. Given the many disturbing and tectonic events in recent months, and the ongoing tumult in China, a glimpse into his latest thinking would be like manna from heaven.

 

© Copyright 2015 V.J. Singal

 

Want to Become a Dynamic and Riveting Public Speaker? Then Watch this 11-second Clip of Someone Whose Public Speaking Skills are Matchless and Unrivalled!

Ted Cruz first entered my consciousness in late 2012, when he was elected a U.S. senator and almost immediately began grabbing the limelight in Washington D.C.  Ever since, I have been stupefied by his public speaking skills. There’s no question that he is one of the best public speakers in the land thanks to a combination of extraordinary articulation and superlative nonverbals, especially the way he uses his voice, hands, and torso. 

Note that I lavish the above praise on Sen. Cruz despite the gulf between his thinking and mine. I can bet that were he and I to meet over coffee at, say, a Starbucks, we wouldn’t even be able to agree on whether it is cloudy or sunny outside. 

Special comment regarding Cruz’s inspiring use of clenched hands in the clip below: As you enjoy the short video clip below, excerpted from his presidential campaign-launching speech at Liberty University last month, note that Cruz’s fists are vertical. Well, as I illustrated in a blog post last year, clenched hands in a horizontal position can be an equally effective gesture when you want to project leadership, determination, vigor, etc.

Good material for my seminars and one-on-one coaching on public speaking. 

© Copyright 2015  V. J. Singal

 

The word “Automaticity” — Its Utterance by Guest on Yesterday’s “Morning Edition” Earns Special Mention by Program Host Steve Inskeep

Did you listen to NPR “Morning Edition” yesterday (Friday, April 3)? One of the segments featured Tony Blinken (Deputy Secretary of State, hence a top official in the State Dept.) who highlighted some of the critical aspects of the nuke accord that had been reached with Iran just a few hours earlier. 

In response to host Steve Inskeep’s question “If Iran violates the deal…would the sanctions automatically snap back,” Mr. Blinken said, “Yes, there is going to be automaticity in the so-called snapback…if Iran reneges on its commitments.”  

 

Well, use of the uncommon word automaticity (pronounced aw-tuh-muh-TIS-ih-tee) raised the eyebrows of not only yours truly (and, presumably, of at least tens of thousands of other listeners) but also of host Steve Inskeep who, at the end of the interview some 20 seconds later, commented “OK, Tony Blinken is Deputy Secretary of State and I think the first person ever to use the word automaticity on Morning Edition. Mr. Blinken, thanks very much...” [Click here for the transcript.] 

Some of the ways in which a single word can greatly impact a discussion or make one's point indelible: People with a strong command of the language and who speak with confidence will, often a time, really push the envelope in their choice of words, especially when they are trying to galvanize their audience. (This is a central aspect of my popular keynote "The Power of the Spoken Word.") Here are three quick examples of how a single word can help make one's point indelible, if not airborne:

1. Using an ordinary word in a most extraordinary and imaginative way. (For instance, my post of Jan 16, 2013, which is about famous Spanish painter Joan Miro proclaiming that he is going to “assassinate painting.”) 
2. Using an uncommon and high-caliber word but one that is sure to be understood by the audience because of the context or use of synonyms. (In the case of Tony Blinken’s utterance, it is obvious to listeners that automaticity is the noun from the word automatic which had been used by Inskeep just seconds earlier). And this is exactly what my book is about. Just click here and look at the "Workplace Examples" on the sample pages.
3. Creating a word, often on the spot, that is (i) going to be readily understood by the audience, and (ii) likely to stir them, even fire their imagination. This immediately brings to mind a spectacular moment in a Sunday morning talk show during the 2012 presidential-debate-season when a guest used an extremely fresh and stirring adjective derived from the name of a famous movie character. It sure left the audience spellbound, so much so that the host interrupted the guest to comment on that particular word! Will feature that video clip in an upcoming post. Stay tuned!

Of course, these three examples are by no means a comprehensive list of how a single word can make a point indelible.

 

© Copyright 2015  V. J. Singal

A Pathetic First Impression! 10-second Video Clip of 2016 Presidential Aspirant Who Doesn’t Have a Clue How to Look Pleasing and “Connect” Instantly

First, the comments below are not fueled by any political ideology: My criticism would have been equally vigorous, equally scathing, had the subject been a Democrat.

Now, click on the 10-second video clip below, which is from a very recent edition (Sunday, March 1) of NBC’s “Meet the Press,” and you’ll observe a miserable first impression created by the guest. 
 

Why do I say "miserable"? For two reasons: First, the guest (Ben Carson, a Republican presidential aspirant for 2016) appears statue-like and inanimate--what I describe in my seminars and coaching as the “Egyptian Sphinx model.”  Second, his expression is abjectly cheerless, even funereal! 

Just two of the numerous things Carson could have done in the opening seconds to create a favorable first impression: a big, warm smile and at least a modicum of physical movement--say, leaning in momentarily. And I’m not even getting into aspects of his attire, such as his poor choice of tie. For a fuller discussion on that, please visit my posts on “men’s attire,” where I discuss the principle of matching contrasts. 

Ben Carson’s has to be one of the worst first impressions I have ever seen from a person who is trying to market himself or herself, let alone someone who wants to be elected America’s next leader.

© Copyright 2015  V. J. Singal

 

How to Rebut & Disarm Your Critics and Detractors: Exemplary Disarming & Neutralizing by Gen. Michael Hayden in Wake of the “Torture Report”

Over the past few years, few top executives, be they in the private sector or in the government, have impressed me as much as has former CIA Director Gen. Michael Hayden. In fact, I recently “awarded” him my personal “medal of honor” by including him in the select few Americans named in the welcome paragraph on my website’s homepage as being among the most effective communicators in the land. 

As you can see in the two video clips below, Michael Hayden skillfully uses several communication tactics to disarm or at least reduce the vehemence of those who began denouncing the CIA soon after the release of the “torture report” last week--on Tuesday, December 9.  Specifically, by providing a rich and compelling perspective (within just half a minute in each video clip), Michael Hayden very adroitly reframes the issue and employs cognitive dissonance to put his critics on the defensive.

 

You can bet that these clips will be excellent source material for case study and exercises during (i) future renditions of my popular seminar on “How to Disarm and Neutralize your Critics and Detractors without being Offensive or Disrespectful” and (ii) my executive coaching sessions. [For a sampling of participant comments when this topic was presented to a standing-room-only audience of about 100 project managers at a recent PMI conference, click here and scroll toward the bottom of the Web page.]

© Copyright 2014  V. J. Singal
 

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Executive Communication Skills: Video Clips Showing a Top Exec Looking Feeble & Uninspiring Thanks to Abysmal Body Language; Sample Solution

Click on the two short video clips below (43 seconds and 7 seconds respectively) which are excerpts from NBC interviews with former 4-star Gen. Shinseki a few weeks before he resigned as head of the Veterans Administration. Facing a big-time crisis of confidence in his leadership, the general should have come across as highly determined and confident when replying to questions such as “Are you willing to accept full responsibility” and “Do you completely understand why there is…?” Instead, you see responses that are weak and uninspiring thanks to body language that borders on the pathetic.

In my opinion, the singular reason why Shinseki appears so lackluster and diffident in the clips is that during all of his leadership training in the Army, he never got to appreciate the extraordinary significance of nonverbal skills at key moments, especially when an executive’s image and projection of leadership are of paramount importance. Indeed, as an executive communication coach here in Houston, I am unfailing in stressing with my clients the vital role of body language.

Sample Solution: So, what could Shinseki have done differently? In the interest of brevity, let’s examine the shorter clip in which, after being asked “Do you completely understand why there is that level of outrage right now,” the general’s feeble and somewhat equivocal response is: “Oh, I think I do--I'm a veteran myself.” Out of the dozens of different combinations of word choice, vocal variety, facial expression, and other body language, here is just one specific example of how Shinseki could have responded much more inspiringly and projected gravitas:

1. choice of words: something like “I absolutely do—I too am a veteran” or “There is no question that I do—I too am a veteran”

2. body language:

(i) with reference to the words in Italics: uttering them slowly, giving weight to each syllable, followed by a split-second pregnant pause in the case of "no question";
(ii) saying the word “too” loudly;

(iii) a more serious or intense facial expression;

(iv) torso leaning forward;

(v) gesticulating with right index finger pointing down during the first half of the sentence;

(vi) pointing toward his chest and displaying a disarming smile while saying “I too am a veteran.”

© Copyright 2014  V. J. Singal

Hand Gestures that Help Project Leadership, Dynamism, Determination, Gravitas…while also Accentuating Your Words of Action

If you are a frequent visitor to this blog, you’ve probably viewed my video clip of NASDAQ’s Robert Greifeld (blog post of August 19, 2010) displaying an astonishing array of highly effective hand gestures within a mere fourteen or fifteen seconds.

To reiterate what I said in that post, I’ve never seen an executive use his or her hands in such an inspiring manner. Indeed, the wide range and sustained nature of Mr. Greifeld’s gestures enabled him to come across as very convincing, dynamic, and vigorous. They helped confer a level of cogency to his plans and actions.

Well, the short video clip below, excerpted from a recent speech by John Kerry, will further enlarge your vocabulary of hand gestures, especially on how to use fists when you want to manifest leadership, determination, firmness, or when you wish to inspire and exhort your audience.

For someone like me who is an executive coach here in Houston, video clips such as the two featuring Greifeld and Kerry are a godsend!

© Copyright 2014  V. J. Singal

A Single Word That Can Markedly Impact a Discussion; Paraphrasing Joan Miro’s famous utterance “I Want To Assassinate Painting”

First, a Very Happy New Year to my readers.

Second, greatly inspired by the Spanish painter Joan Miro’s famous proclamation in 1927 that he was going to “assassinate painting,” (something I learned about only a couple of months ago, while watching a previously recorded CBS “Sunday Morning” segment presented by Rita Braver), I am today launching a new series of posts featuring single words or phrases that can help inject force or vigor into your important statements or arguments during a meeting.

Now, note that in uttering the above statement, Miro meant that he wanted to radically change art and go about it in a militant manner. So, the moment I heard this highly unconventional usage of the verb assassinate, i.e., assassinating a thing instead of a person, it occurred to me that this common word lent itself to forceful speaking during meetings because of its evocativeness and inherent power.

An example of how you could use it: Supposing you are a marketing exec or manager and determined to make wholesale changes in the (dumb?) current strategy / merchandising methods that were implemented before you came on the scene. Well, you could begin your announcement with a smile, saying “To paraphrase the great Spanish painter Joan Miro [pronounced zhoo-AHN mee-ROH], we need to assassinate the current strategy” (or “assassinate the way our products are being merchandised….”).

Indeed, in the six to eight weeks since watching that CBS segment, I have excitedly suggested this usage of assassinate to several of my clients and audiences, and the idea has resonated wildly. Many have reported back triumphantly, saying that they’ve employed it to good effect… that the term has turned heads and been subsequently mouthed by other meeting participants.

Example of its use by an executive at Subsea 7: Here is how this powerful action word was used by one of my clients, Jeremiah Gilbreath--General Manager of Subsea 7’s i-Tech unit, who is constantly trying out fresh verbal expression to make his points penetrating (and also keep the discussion lively when things are getting soporific or droopy)--during a recent meeting to vehemently decry a current practice or mentality and urge change: “We need to assassinate (pregnant pause) the temptation (or assassinate the knee-jerk response) of leaving it to the project managers to sort out...”

Note Jeremiah’s laudable use of the pregnant pause to give emphasis to the word assassinate, thus ensuring that it did not escape anyone’s attention.

 

© Copyright 2013  V. J. Singal

High Impact Presentations: Last Week’s Obama-Romney Debate was Proof that Speaking Forcefully is a Key Ingredient of Successful Public Speaking

By now, everyone who does not live in a cave knows that a preponderant majority of the nation regards Romney to have been the hands-down winner of the first presidential debate, the one that was held in Colorado last week. But what may not be so universally known is that because of the two antagonists’ different speaking styles that evening, Romney’s standing surged at the cost of Obama’s on every major issue that surfaced during the debate--even those issues on which Obama has had a shinier record! This according to a Gallup poll conducted 3 or 4 days after the debate.

While discussing those Gallup results earlier this week, PBS’s “Newshour” pointed out that specific areas in which Romney’s image moved substantially ahead of Obama’s included “candidate of new ideas,” “strong leader,” “willingness to work with others,” and “honest and truthful.”

The foregoing is perfect testimony to the power of forcefulness during a presentation or other public speaking activity. In other words, chances of your presentation being successful are sharply enhanced if you use some of the verbal and nonverbal techniques that help inject force into your words.

For instance, the antonym technique--a key verbal skill to project vitality and conviction, and which was employed liberally by Romney that night--is the defining trait of famed communicators such as former H-P CEO Carly Fiorina and Morgan Stanley's David Darst, as well as the others whom I have honored on the homepage of my website.

© Copyright 2012  V. J. Singal

 

 

Executive Communication: Shell Oil President Marvin Odum Wins Me Over Instantly, Thanks to a Most Disarming and Endearing Smile

Take a look at the video clip below which is from a recent interview broadcast on PBS’s famed Nightly Business Report. I believe you too will be full of admiration for Shell Oil President Marvin Odum’s facial expression: His wide, almost constant, and somewhat apologetic smile gives him a disarming appearance, thus helping him come across as personable, approachable, full of the milk of human kindness… (I could go on).

[Click here for the full interview.]

The clip below is now Exhibit One when I am coaching top executives (as well as others who have to make presentations to new audiences) on how to be endearing and create a highly favorable first impression.

© Copyright 2012 V. J. Singal

Executive Communication: Rare Lesson in How to Chew Out Someone; How Just a Few Exemplary Nonverbals Can Make Even a Brief Utterance Highly Impactful

Before you watch the video clip below, please revisit the post and clip of a month ago—Sept. 30 -- which shows a top Republican politician’s strong, fresh, and well chosen words of criticism for someone of her own party being completely wasted because of the abysmal delivery.

Now click on the video clip below, which is from the April 4, 2010, edition of “Meet the Press” and shows a Democratic Congresswoman chewing out a top official of the Obama administration over the pathetic economy. The reason why this clip made it to the highly regarded "Meet the Press" broadcast is obvious—Congresswoman Marcy Kaptur’s utterance is so attention-getting, even earth-shaking, and, of course, indelible, thanks to her exemplary nonverbals, ranging from deliberate and forceful hand gestures to pregnant pauses and uncommon vocal variety.

An excellent example of how a brief utterance can become airborne because of powerful delivery. So, executives and managers please note: if somebody deserves to be chewed out during a meeting, do it forcefully, at full-throttle, instead of being wimpy and highly restrained, for that is how you send a message to everyone in the room.

© Copyright 2011 V. J. Singal

Public Speaking Tips: Strong, Evocative Words Are Often Wasted If Not Accompanied By Appropriate Nonverbals

When trying to influence an audience, the use of two or three fresh, strong, evocative, and out-of-the-ordinary words uttered back-to-back can be extremely effective (especially if the audience is familiar with the terms). Why? Because such an expression works like a one-two or a one-two-three punch. But much too often, public speakers fail to get the full mileage from their well chosen words because they are uttered blandly or very rapidly, unaccompanied by appropriate nonverbals. This is something I emphasize again and again while coaching executives, managers, and other professionals who have to make important presentations.

Take a look at the video clip below, featuring former Missouri Republican Party Chair Ann Wagner lambasting the then-party leader Michael Steele. Imagine how much more powerful, and searing, and impactful her remarks would have been had she uttered her carefully chosen words “steeped in mismanagement, distractions, and drama” (you can tell she is glancing at her notes as she utters them) with some pizzazz. For instance, a split-second pause after each of the three nouns (mismanagement, distractions, drama) would have allowed those words to sink in fully. And the injection of vocal variety as well as some facial and/or hand gestures would have endowed her words with much additional weight. Summing up, she could have easily accentuated that key sentence immeasurably.

An excellent example of a well crafted and potentially indelible expression coming to naught thanks to too rapid-fire an utterance. © Copyright 2011 V. J. Singal

Susan Desmond-Hellmann: Communicator Extraordinaire and One of the Most Illustrious Female Execs in the Land

I first learned about Sue Desmond-Hellmann in early 2005, when she appeared on "Charlie Rose." At the time, she was a president at Genentech. I was so struck by Dr. Desmond-Hellmann's nonverbal gestures that I remarked to myself "Move over, Carly Fiorina and Ellen Futter. Make way for Susan Desmond-Hellmann," and wrote her an email complimenting her. After a while, Ms. Desmond-Hellmann fell out of my consciousness, sort of, until this past week when she appeared on the PBS News Hour.

This time, she made an even stronger impression on me. And as I watched her respond to the interviewer's questions--see video clip below--words such as the following flashed through my head: crystal clear, crisp, animated, emphatic, persuasive, engaging, well poised, utterly endearing and, ofcourse, extremely articulate.

There is no question that each one of us can advance his or her communication effectiveness by taking cues from her style--a style that is a rare and powerful blend of nonverbal techniques (especially vocal variety and facial gestures) and verbal skills, such as the use of synonymous terms and phrases, and antonyms.

Nonverbal Communication Skills: Purposeful and Exemplary Hand Gestures That Will Knock Your Socks Off

As promised in my previous post (July 31), below is a video clip of an executive using his hands in perhaps the most estimable manner I’ve seen in a very long time. In this 2-year old clip which I pulled from my archives, you see Nasdaq OMX group CEO Robert Greifeld using a variety of hand gestures each of which is extremely effective because it sharply accentuates his words. I am proud to write that most of the gestures he employs--hands folded in a streamlined shape and pointing toward the audience; the two hands, each semi-open, closing in to portray action and dynamism; formation of two fists… are among the range of hand movements I implanted in the acting CEO of a Waste Management subsidiary whom I coached about six years ago and who is the subject of the first “success story” on my website.

Also note that the video clip below is a testimonial to the enormous value that PBS’s Nightly Business Report (NBR) brings to the table. I recommend to all of my coaching clients and workshop participants to make NBR a part of their regular TV watching because, in addition to providing insight behind top business developments, you get to see some of America’s sharpest communicators in action—people like Larry Ellison, Ford Executive Vice President Mark Fields, and, of course, Bob Greifeld.

In a forthcoming post, I will get into the granularity of Mr. Greifeld’s hand gestures. In other words, what is it about his hand movements that make him a standout and add to his gravitas immeasurably.

Video clip illustrating exemplary hand gestures, worthy of emulation by top execs, managers, and other high achieving professionals:

Executive Communications: During a Crisis, Top Executives Using Stirring, Evocative Words to Create a Laser-like Focus Among Employees

In a recent edition of The Wall Street Journal, I read that last month, while trying to energize his employees and get them to launch new initiatives with regard to combating the BP oil spill, Adm. Thad Allen compared the environmental crisis with Apollo 13 rather than with Exxon Valdez, and said: “This isn’t a sprint, or even a marathon. This is a siege.”

I was much impressed by the way Adm. Allen depicted the problem. Clearly, his objective at that moment was to create the right mindset within his organization and inspire everyone on his team to take fervent but appropriate action. It also reminded me of the finest example I have in my possession of a top executive harnessing the power of simple but fresh and imaginative words to create just the right focus in the workplace.

That example goes way back—to the early 1990s! At the time, Taco Bell, the progenitor of “the 99-cent menu,” was in a financial bind. Thanks to steadily rising costs of ingredients, the company’s commitment to continue offering customers an array of items priced at just 99 cents had put a severe crimp on profits. So, in a presentation to his top executives, the objective of which was to create the appropriate mindset and inspire a radical solution to that burning issue, Taco Bell’s then-CEO described the problem as “Our 99-cent handcuff!” Beat that for imagination and evocativeness.