Sunday, September 30, 2012

Visual, Evocative Words to Emphasize Something

Here are two examples of articulate Americans using a vivid, evocative expression to emphasize something--examples which, I hope, will inspire the rest of us into similarly imaginative use of the language, especially when we are trying to break through the clutter.

  • Earlier this month, a guest on the “Diane Rehm Show,” emphasizing how something was deeply embedded into an entity and could not possibly be separated or extricated, saying: “…it’s baked in the cake.”

  • This past February, during a “Charlie Rose” interview, guest oncologist David Agus, author of the highly recommended book “The End of Illness,” saying “We are still in the early days of genetics therapy… to use Steve Jobs’s amazing analogy, it’s like jumping from lily pad to lily pad of molecular targeted therapies.” 
© Copyright 2012  V. J. Singal

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