Here are some recent examples of highly effective
communicators using a vivid, evocative expression while emphasizing something
and thus making their assertion
indelible--examples which, I hope, will inspire the rest of us into
similarly imaginative use of the language, especially when we are trying to
break through the clutter.
- At a
memorial service held on August 1 to mark the 50th anniversary
of the shooting massacre at UT Austin’s Clock Tower, Texas Congressman Lloyd
Doggett (who was a student on
campus on the day of the shooting) saying: “This massacre, we need to remember, occurred before terms like
gun violence, mass shootings, or SWAT teams were even a part of our
regular vocabulary. This campus attack was unprecedented...it was as
unexpected for us in the university community and for our police dept. as if some
flying saucer had landed up there on top of that tower.”
- Earlier this month, while presenting his “Brief but Spectacular” view of The New Yorker to PBS “NewsHour,” the magazine’s editor David Remnick saying: “...Everybody does his or her job in a moment in time. My moment in time is not only to make the magazine as great as it possibly can be but help us cross this technological and even financial roaring river of change. The Internet is at the center of everybody’s attention... and I have to leave a New Yorker that’s got its soul as well as its technological act together.”
- (this one from my 2013 archives) Describing the events of Sept. 11, 2001--also known as 9/11--journalist and author Molly Knight Raskin telling PBS “NewsHour”: “Websites were being swamped and overwhelmed by people desperate to get information on their loved ones...there was a crush of requests; it was the web equivalent of a 100-year flood! In fact, CNN.com and other well-known news websites crashed that morning.”
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2016 V. J. Singal
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